DigiBuzz is an in-house event at British Petroleum's Pune digital hub designed to ignite innovation. It serves as a launchpad for groundbreaking ideas, designs, systems and prototypes – a vibrant fusion of design thinking and cutting-edge technology. This BP initiative transcends mere exhibitions; it fosters a culture of innovation where employees can showcase their ideas with the potential to make a real difference on a global scale. By merging design and technology, DigiBuzz seeks to identify world-changing solutions, all while amplifying BP's commitment to progress and solidifying their position as a frontrunner in the energy sector.
Services
Brand and Event Identity Design
Year
2024
Logo Concept
The DigiBuzz logo is a dynamic representation of the limitless potential of digital innovation. The logo features intersecting lines that symbolize the interconnectedness of different digital fields, and the breaking free of these lines represents the breaking down of boundaries and the constant evolution of digital technology. The vibrant colors of the logo reflect the energy and excitement of the event, and the tagline "Feel the buzz of innovation" invites participants to immerse themselves in the electric atmosphere of DigiBuzz.
